Snug Harbor Cultural Center & Botanical Garden
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Snug Harbor Cultural Center & Botanical Garden *
Celebrating the intersection of culture, history, and landscape through a visual identity that reflects Snug Harbor’s spirit of creative renewal.
A living landmark reimagined
Snug Harbor Cultural Center & Botanical Garden is one of New York City’s most distinctive destinations—a place where architecture, history, nature, and the arts converge to create vibrant, intergenerational experiences. As one of America’s largest ongoing adaptive reuse projects, Snug Harbor offers a dynamic blend of performing arts, botanical gardens, educational programming, and heritage preservation.
Rooted in history, designed for the future.
This brand identity project focused on distilling Snug Harbor’s rich, multifaceted character into a flexible visual system. The design uses a minimal yet expressive flower icon—symbolic of growth, creativity, and natural beauty—as the core element across four logo lockups. The result is a timeless mark that feels equally at home on print collateral, merchandise, and digital platforms, anchoring a refreshed identity that honors the past while inviting future exploration.
