The BreatheLife campaign is a global initiative led by the World Health Organization, UN Environment, and the Climate & Clean Air Coalition. Its mission is to inspire cities and individuals to take action against air pollution to protect human health and the planet. In partnership with Purpose agency, the campaign focused on increasing public awareness and engagement through strategic visual storytelling—presenting environmental data in a way that is both compelling and easy to understand.

The resulting shareable assets translate complex information into clear, engaging visuals—available on the BreatheLife website to support ongoing global efforts in building momentum for cleaner air and healthier urban living.